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While at camp, Neeper visited over eight wineries, took classes and talked with winemakers and principals from some of the 50 participating Oregon wineries, tasted the 2002 vintage from the barrel, previewed new releases of the 2001 vintage and learned the ins and outs of the Oregon wine industry, history, viticulture, quality standards and more.
“They’ve come a long way,” reported Neeper. “In the last five years, they’ve learned a lot about selecting and planting just the right clones for their cooler climate, and the result is premium Pinot Noir and impressive white wines, especially Pinot Gris. I have all the confidence in the world about their product, and I expect Oregon wines to just get better year after year.”
This trip was one of many Neeper takes each year to continue her education about wine around the world. She uses knowledge she brings back from these trips to better serve the customers at Liquor World.
The total commitment to quality seems to be a philosophy of all Oregon winemakers, a fact that is reinforced by a labeling law Oregon winegrowers adopted in 1977. By law, an Oregon wine must contain 90% of the varietal grape named on the label, while federal standards in effect in places like California only require a wine contain 75% of the named variety. In addition, Oregon winegrowers founded the Oregon Wine Advisory Board in 1983 and elected to tax themselves the highest rate in the world: $25/ton. These funds, still relatively small for such a small wine region, have enabled Oregon to conduct vital viticultural and enological research and creative marketing.
According to OPC literature, “It’s precisely their total commitment to quality that has enabled Oregon wines, with virtually no traditional advertising, to command high prices and win coveted placements on wine lists of the country’s finest restaurants. Every state in the US has a wine industry. Oregon is one of only three states whose wines have achieved national and international demand, regard and distribution.”
Liquor World celebrates 10th anniversary, completes store expansion
FAYETTEVILLE, ARK—June 1, 2003—This August marks a decade that Liquor World has been serving up northwest Arkansas’ widest selection of wine, spirits and beer. To maintain this distinction, the store recently completed an expansion that added 4,000-plus square feet of shopping space to the existing 8,000 square feet store.
The new space features 13 new cooler doors, greatly increasing the numbers of cold beer and chilled wines, as well as adding cooler space for a growing category of malt-ternative beverages like Smirnoff Ice and Bacardi Silver.
The new section of the store also houses the Spirits section, with an expanded selection of single malt scotches, as well as new liqueurs from all over the world. Customers can also expect to see many more microbrews, craft beers and imports as they become available in the new display beer warehouse.
The 8,000 square feet of the original store is now dedicated almost entirely to wine. The aisles have expanded making shopping easier, as well as creating more space so Liquor World can continue to lead the four-state region in providing the most extensive selection of wines in all price categories.
According to Liquor World owner Kent Starr, “We’ve been very fortunate over the past 10 years to have the support from the entire region. We owe it to our loyal customers to take advantage of the ever-expanding number of products becoming available in our industry. With the added space, we extend our tremendous advantage of buying power that allows us to continue leading the area with competitive prices.”
Fayetteville’s Liquor World celebrates its tenth anniversary in business with “Around the World in 10 Weeks,” a promotion that offers special prices to customers while also continuing the store’s commitment to educate about beer, wine and spirits from around the world. Each week over the ten weeks from June 23 to August 30, a section of specially priced products will be offered from a different theme country. The countries included in the promotion are Australia, New Zealand, Spain, Italy, Germany, Ireland, Scotland, Great Britain, Mexico and the United States. Weekly specials will be posted on the store’s website at www.liquor-world.com and can be found in the front of the store in a special section.
Liquor World Manager completes “Mastering Wine” at Greystone
FAYETTEVILLE, Ark.—October 23, 2001—Kim Neeper, general manager of Liquor World in Fayetteville, recently completed a week long “Mastering Wine” course at The Culinary Institute of America (CIA) at Greystone in St. Helena, Calif.
The course, which was taught by Karen MacNeil, author and chair of wine programs at CIA, covered topics like professional wine tasting vocabulary, identifying the world’s classic 12 varietal wines through blind tasting and a thorough understanding of both favorable and unfavorable wine characteristics.
The course included guided tastings, lectures, demonstrations of key winemaking techniques and private tastings with some of Northern California’s top winemakers including Doug Schafer from Schafer Vineyards and Melissa Moravec from Carneros Creek. She also gained extensive knowledge in the vineyards and at various wineries throughout the Napa Valley region.
“The world of wine is always changing, and I feel furthering our employee’s education about wine allows us to better serve our customers,” commented Kent Starr, owner of Liquor World. “Kim already had a great base of wine knowledge and the course at the CIA was a great opportunity for her to expand on that knowledge. We are very proud of and excited for Kim.”
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